Many people are talking following the presentation one weatherman in the United Kingdom gave on Halloween. Even the cities on the map are for Halloween.
Why don’t tv stations in America do stuff like this?
There are a lot of behind-the-scenes considerations. Some stations do have some fun, but much depends on time management, number of people, work, and creativity that can be devoted to pull it off. After that, the news of the day is key. You certainly don’t want to come out of news about a car accident or terror attack and go into weather like this.
Also, regardless of the news of the day, many television station managers think that this damages credibility of the weather person, weather department, and/or the station itself. How can you take them seriously in the future during severe weather episodes after they’ve done stunts like this? Some on-air people feel the same way and wouldn’t do it unless told to do so.
The bit has to be committed to — no embarrassment, shame, or regret. If it looks like the on-air people really aren’t having fun with it, it makes the viewers feel awkward, and all the consideration that went into making the bit happen in the first place is completely destroyed. The on-air folks want to be funny and festive — not stupid. It’s a risk.